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27.07.2005

Fashion without barriers, presentation of the MaxVida clothing line
A company launches a clothing collection designed specifically for wheelchair users to overcome difficulties in dressing.
A good wheelchair should allow the user maximum functionality and comfort. The rear wheels must be positioned in such a way that the rear axle can be touched with the fingertips with the shoulder relaxed and the arm dropped. The degree of mobility of the spine, shoulder, elbow, wrist and fingers will make propulsion better or worse. It is about achieving the maximum functional capacity with the minimum energy expenditure. For this reason, the dress seen by the person who uses the wheelchair can become essential.

The users know the ### strong day center for the integration and training of physically disabled people in Vizcaya, a space that welcomes sixty people and is part of the national coordinator of physical handicaps. Here, the day begins at ten in the morning. Leire Martinez is responsible for the center and, when she arrives, brings smiles to everyone. "Hello, Vanesa", "How about today, Carmen?" ... Arbolarte's goal is to promote the autonomy of its users - most affected by tetraplegia or paraplegia - as well as their integration and socialization through Of the contact with the outside. "Even today, there are many places that can not be accessed in a chair," recalls Leire. Therefore, one of the most popular classes, almost as much as that of physiotherapy, is the Internet. "They learn how to fill out an application and send it out." The network is the most effective means of breaking down barriers, "a window open to the world."

Leire Martinez does not need a wheelchair. Today, he has put on a tight black dress pants and matching zip jacket, with suede trim. Underneath, a white fitted blouse. He does not wear heels, but he could. She is a girl of thin constitution and probably took little time to choose and buy the clothes she wears. In the case of a disabled person, however, clothing is not such a simple matter. For example, Lola Pascual, who has not lost an ounce of coquetry in her 33 years, who has lived with her chair, worries that "take your pants low waist, because I have to wear more, more ugly. I can not put these on them, sitting all day, since they come down a lot from behind. " The shirts are uncomfortable: either have many buttons, or are notched. And better not to mention the underwear: "In fastening the bra retard ...".

Elena Parrilla, a businesswoman from Zaragoza, takes the words of Lola on the flight. She has opened the first company in Spain dedicated to designing, manufacturing and marketing clothes "designed for people with special needs". It has launched to the market a collection of clothes for users of wheelchairs and opened a store in Zaragoza.

Amplitude, just
Like any business, this one also had a beginning. "I did a market study and detected a latent need for this clothing." He gave a name to the brand, Maxvida, and set a motto: "Enjoy life to the fullest." Maxvida garments differ from conventional clothing in "key details that go unnoticed." They are spacious, but just enough so as not to hinder the movement of the chair. The pants are longer, in response to the customer's standing seated posture and have more back height than in the front.

And there are other details. The businesswoman avoids the use of buttons in favor of zippers, velcro or brooches, in case the client can not use their hands. The lapels of the jackets are smaller and the shoulders are forward. The garments are cotton and elastane and do not need ironing. They are easy to handle, they weigh little, but they shelter, and they adapt well to the body. "All this results in the physical comfort of the users. But they also emphasize psychic and social comfort. With their own clothes they feel part of society and can follow fashion. " London catwalks do not miss parades for people who use the wheelchair. Elena Parrilla has heard of them. He spent two years researching fabrics and making prototypes. He invested the savings of his life in creating the technological base of the business: a Body Scanner in three dimensions that he bought in Germany. The device reproduces in seconds the virtual figure of the person and his posture, tilt of shoulders, curve of the back, deviations of column and any physical problem. "The consumer can see his virtual twin on the screen and then choose the garment, its cut and the fabric you want." The patterns are then adapted to the measurements analyzed by the scanner. ### a href = "http://www.maxvida.com/blog/tallas-de-ropa-adaptada" target = "_ self"> The web page of the textile firm provides a table of measures. "Perfect bodies? The t

07.07.2005

Dress and fashion also for people with disabilities
We dress and undress every day. It is a main activity of daily life such as eating, washing or moving. A primordial action also for the people that for lack of autonomy require to be dressed.
When one speaks of barriers one tends to think of those of the architectonic and of the communication, also in the social prejudices. But the factors of exclusion have more edges, one of them the world of dress and fashion, because it is not known that prejudice, with its fixed sizes and standard patterns also turns the back to the needs of people with physical disabilities, Reduced mobility, as well as people with small sizes (achondropláxicos, etc.), as well as ignoring the blind and visually impaired, who are deprived of accessible labeling and thus lose essential information such as price, The composition, the color and other characteristics of the products ....
 
Notwithstanding this wild panorama, a business initiative called MaxVida (www.maxvida.com), a pioneer company that in its two years of development has been designing, producing and marketing - also online - individualized clothing and fashion thanks to A three-dimensional scanner and software called 'made-to-measure'. Elena Parrilla, its director, a specialist in Design and Innovation Management, also owes the first collection of specific clothes for people in wheelchairs, a range that qualifies as "creative, respectful and fun".
 
Elena Parrilla believes that "fashion for people with disabilities goes beyond pure business: it is a value in itself."

30.05.2005

Disabled and older people consumption groups on the rise
The increase in life expectancy and the progressive integration of the disabled have created two new groups of consumers with hitherto very neglected needs.
MaxVida: Design, manufacture and sale of tailored clothing
The gestation of this business idea began four years ago. "I detected a need for specific products for the elderly and disabled and started to investigate the possibilities of business. Interview potential consumers, study the options of other countries, look for partners ...", explains Elena Parrilla. Finally, in 2004, MaxVida opened its doors in Zaragoza and began to sell by catalog and on the Internet (www.maxvida.com) I support the Network because a lot of the public I was addressing has mobility problems and sooner or later, Will be users of the medium. And it was a success because almost 40% of our sales come from this channel. "Another foundation of its business is design care:" We make clothing tailored but stylish, comfortable and modern. The objective is that the garments are normalizing and integrating and our consumers appreciate this added value "
 
Grill says the answer has been positive because "demand really exists." However, he recognizes that he has had difficulties, "Making custom garments requires a great investment in technology and increases production costs. In addition, the business concept is new and there are no references to look at."

30.05.2005

Miguel Hernández University celebrates a day about clothes for the disabled
Why a person in a wheelchair can not wear modern shoes, or why a blind man can not wear pants "to the last" ?. Nobody prevents them from wearing these clothes but they have to be within reach, they have to be accessible.
Elena Parrilla, a specialist in design and innovation management, warned a few years ago that some people with mobility difficulties, sick or with disabilities needed special clothing. He then launched the MaxVida company that sells both collections of clothing for seniors and people in wheelchairs. "A person in a wheelchair needs pants with a different shot to the one that is standing, in addition, the fabric must be comfortable and there are different buttoning according to the capacities of the person," said the owner of this brand that also makes clothes By order for someone who has a specific problem.

01.02.2005

Clothes for all
MaxVida is the first company in Spain dedicated to designing, manufacturing and marketing clothes specially designed for people with special needs
A year ago, it launched the first collection of specific clothes for wheelchair users and opened its first physical store in Zaragoza, totally adapted for the disabled. In March, it introduced collections aimed at mature people and one designed for those with mobility difficulties, designed to provide "comfort and physical and mental well-being". In September, the company presented the first catalog of MaxVida, Autumn-Winter 2004-2005, so that consumers, family members or even day centers or nursing homes can order through telephone, fax or mail. Consumers from all over Spain can purchase their products, through the Internet, in their virtual store (www.maxvida.com).

01.02.2005

Break The Molds!

Extensive interview, appeared in the magazine of ASEM, to the creator of Maxvida, Elena Parrilla, in 2005.

Elena Parrilla, founder of MaxVida, explains in this interview the ASEM magazine how the idea to create the Maxvida concept and the different adapted product lines emerged.

19.12.2004

International Day against Disability
A special fashion catwalk
Organized by the Zuzenak Sports Club, the Hotel Lakua de Gasteiz hosted a very special fashion runway yesterday. The models were people with some form of disability. The initiative is part of the celebration of the Day against Disability and aims to break down the imaginary walls faced by these people every day.

Very capable models
He zuzenak successfully introduced yesterday I Fashion Show for People with Disabilities at the Gran Hotel Lakua.

As you said Nacho DJ, host of the show: "Not too long, being different meant you could not go to fashion." Things are changing and one step forward may be the Fashion Show for People with Disabilities.

Elena Parrilla, head of fashion MaxVida, specializes in the manufacture of garments for people with special needs, avatars watching the show, sponsored by mail, participating in exception 'models'.

Models without complexes
The first parade for the disabled arrived yesterday in Vitoria thanks to Zuzenak, MaxVida, the Gran Hotel Lakua and 35 brave volunteers.

They were not top famous models but they overflowed more illusion than all the members of prestigeous international catwalks. The Grand Hotel Lakua was yesterday the scene of a pioneering fashion show aimed at the disabled. The Zuzenak Sports Club, specializing in the social integration of this sector through sport, invited the Zaragoza company MaxVida to present its collection, clothing designed for those with physical difficulties that could be seen for the first time in the whole country, under The title Integra-Gasteiz.
Sportswear, clothes for special occasions, clothing that, finally, respect the comfort of these people, without renouncing modernity. For once, it did not matter the size or the height. For once, the welfare of those who wore pants, skirts and jackets, worthy of the best designer, prevailed.

Pasarela Integra in Gasteiz
Parade of clothes for people with special needs.

MaxVida participated on December 2, 2004 in the Integra Footbridge.
A fashion show for people with special needs that was held at the Gran Hotel Lakua de Gasteiz.

Pasarela Integra in Gasteiz
Parade of clothes for people with special needs.

MaxVida participated on December 2, 2004 in the Integra Footbridge.
A fashion show for people with special needs that was held at the Gran Hotel Lakua de Gasteiz.

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